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  Introduction In today's fast-paced, technology-driven world, businesses need to be present where their customers are online. Digital marketing has become an essential part of business strategies, enabling companies to reach, engage, and convert their target audience through various digital channels. But what exactly is digital marketing? How does it differ from traditional marketing? And why is it so crucial in the modern marketplace? Understanding Digital Marketing Digital marketing refers to the use of digital channels, such as websites, social media platforms, search engines, email, and mobile apps, to promote products, services, or brands. Unlike traditional marketing, which often relies on print media, billboards, and television ads, digital marketing leverages the power of the internet and digital technologies to create personalized and measurable campaigns. Key Components of Digital Marketing Search Engine Optimization (SEO): SEO involves optimizing a website to rank high...